Because we travel a lot for our video service, we try to make our gear as portable as possible. We decided to get this Auray Boompole Holder with the grip head to use with our boom mic. Just like many filmmakers we don't have someone to hold the boom pole, especially just for interview style videos. We can simply attach the head to a C-stand, and easily use the holder for our boompole anywhere. B&H Link: http://www.bhphotovideo.com/c/product/469810-REG/General_Brand_Boompole_Holder_and_Grip.html